ICAD Awards 2025
![]()
![]()
![]()
![]()
![]()
![]()
Background
2025 was the 67th annual ICAD Awards. Each year, the identity is changed, while still following the core ICAD brand guidelines. Given that the ICAD Bell represents the highest standard of creative work in Ireland, this brief was intimidating, so I focused on the thing that brings all of ICAD together across Advertising, Production and Design: the creative process.
Concept
The creative process involves looking at things from all angles, broadening your viewpoint, narrowing in on something specific, pulling stuff apart and then doing it all over again until something sticks. While people may start and finish with different methods and outputs, we all have some kinda of creative process.
Motion & Social Campagin
The motion
Print
For the Awards ceremony, the event was themed around Mexican Wrestling. I tied the visual language of the 2025 Awards to wrestling masks as both stills for print material and motion pieces for the reel that showed the winners.
2025 was the 67th annual ICAD Awards. Each year, the identity is changed, while still following the core ICAD brand guidelines. Given that the ICAD Bell represents the highest standard of creative work in Ireland, this brief was intimidating, so I focused on the thing that brings all of ICAD together across Advertising, Production and Design: the creative process.
Concept
The creative process involves looking at things from all angles, broadening your viewpoint, narrowing in on something specific, pulling stuff apart and then doing it all over again until something sticks. While people may start and finish with different methods and outputs, we all have some kinda of creative process.
Motion & Social Campagin
The motion
For the Awards ceremony, the event was themed around Mexican Wrestling. I tied the visual language of the 2025 Awards to wrestling masks as both stills for print material and motion pieces for the reel that showed the winners.
