ICAD Awards 2025



For the 2025 ICAD Awards, I focused on the thing that brings all of ICAD together across Advertising, Production and Design: the creative process. 

The creative process involves looking at things from all angles, broadening your viewpoint, narrowing in on something specific, pulling stuff apart and then doing it all over again until something sticks. While everyone may start and finish with different methods and outputs, we all have some kinda of creative process.