ICAD Awards 2025
The 67th annual ICAD Awards
The Institute of Creative Advertising and Design was established in 1958 by creatives for the benefit of creatives. It is Ireland’s oldest membership-led industry body for the creative community.
The ICAD Bell represents the highest standard of creative work in Ireland. Each year, the identity for the ICAD Awards is changed. My job was to create something fun and exciting for 2025 while staying true to the core ICAD branding.
The creative process
Creativity binds all members of ICAD together. While people may start with different methods and finish with different outputs, we all have some creative process that we follow. We all have to pull apart briefs and look at them from all angles, searching for a unique viewpoint. This idea informed the type and motion treatment for the 2025 identity.
The Institute of Creative Advertising and Design was established in 1958 by creatives for the benefit of creatives. It is Ireland’s oldest membership-led industry body for the creative community.
The ICAD Bell represents the highest standard of creative work in Ireland. Each year, the identity for the ICAD Awards is changed. My job was to create something fun and exciting for 2025 while staying true to the core ICAD branding.
The creative process
Creativity binds all members of ICAD together. While people may start with different methods and finish with different outputs, we all have some creative process that we follow. We all have to pull apart briefs and look at them from all angles, searching for a unique viewpoint. This idea informed the type and motion treatment for the 2025 identity.
Event Graphics & Print Materials
This is not your ordinary Award ceremony. The ICAD Awards 2025 was themed around Mexican Wrestling, with Tex-Mex food trucks, Spicy Margaritas, and live wrestling in between categories.
This gave me the opportunity to develop the visual identity with this in mind, incorporating the identity established during the entry phase into a Lucha Libre Mask and pulling in some a matallic texture with gold, silver, and bronze.
This graphic was applied to posters, t-shirts, and used in motion pieces at the event.
This is not your ordinary Award ceremony. The ICAD Awards 2025 was themed around Mexican Wrestling, with Tex-Mex food trucks, Spicy Margaritas, and live wrestling in between categories.
This gave me the opportunity to develop the visual identity with this in mind, incorporating the identity established during the entry phase into a Lucha Libre Mask and pulling in some a matallic texture with gold, silver, and bronze.
This graphic was applied to posters, t-shirts, and used in motion pieces at the event.
