At the parade, attendees are given a list of promises with a sticker attached to the bottom. They sign the sticker to make the promise and then get to stick it to a banner going around the parade. From the very first interaction, this campaign aims to get people actively involved in what is happening.

They are given a badge or wristband to show their support as well as a booklet with information about how to be a more active all

There is also a website and newsletter people can sign up to, with the same list of promises. Every time someone signs up for the newsletter they make the promise and one of the stickers in the background gets filled with colour.

The physical act of signing something puts a sense of responsibility on people and the newsletter and site become a way of keeping people who have promised in the loop of what is happening and how to get involved.