https://hnnh.cargo.site hnnhmcrtn Wed, 23 Jul 2025 21:06:10 +0000 https://hnnh.cargo.site en https://hnnh.cargo.site/Front-page Sat, 14 Dec 2024 21:50:15 +0000 hnnhmcrtn https://hnnh.cargo.site/Front-page https://hnnh.cargo.site/ICAD-Awards-2025 Wed, 23 Jul 2025 21:00:33 +0000 hnnhmcrtn https://hnnh.cargo.site/ICAD-Awards-2025 ICAD Awards 2025 The 67th annual ICAD Awards The Institute of Creative Advertising and Design was established in 1958 by creatives for the benefit of creatives. It is Ireland’s oldest membership-led industry body for the creative community. The ICAD Bell represents the highest standard of creative work in Ireland. Each year, the identity for the ICAD Awards is changed. My job was to create something fun and exciting for 2025 while staying true to the core ICAD branding.&nbsp; The creative processCreativity binds all members of ICAD together. While people may start with different methods and finish with different outputs, we all have some creative process that we follow. We all have to pull apart briefs and look at them from all angles, searching for a unique viewpoint. This idea informed the type and motion treatment for the 2025 identity. <img width="2283" height="2854" width_o="2283" height_o="2854" data-src="https://freight.cargo.site/t/original/i/1785868c92001900f3a54e7a9e9bff320b7bfded75308dcafec341904c514930/20250918_191712_2484-copy.jpg" data-mid="245683836" border="0" src="https://freight.cargo.site/w/1000/i/1785868c92001900f3a54e7a9e9bff320b7bfded75308dcafec341904c514930/20250918_191712_2484-copy.jpg" /> <img width="4800" height="2700" width_o="4800" height_o="2700" data-src="https://freight.cargo.site/t/original/i/aa1877ed110ccd485aee0478d65172d7afd11ad89f59b04b395572489bb01a8f/20250918_202438_2641.jpg" data-mid="245683870" border="0" src="https://freight.cargo.site/w/1000/i/aa1877ed110ccd485aee0478d65172d7afd11ad89f59b04b395572489bb01a8f/20250918_202438_2641.jpg" /> <img width="4800" height="2700" width_o="4800" height_o="2700" data-src="https://freight.cargo.site/t/original/i/45432f1e8cef1cf532aadbd24dc2d37967285b5b5b4ff7853334cfc71da2eb87/20250918_185505_2442-copy.jpg" data-mid="245683899" border="0" src="https://freight.cargo.site/w/1000/i/45432f1e8cef1cf532aadbd24dc2d37967285b5b5b4ff7853334cfc71da2eb87/20250918_185505_2442-copy.jpg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/546a87b54a023a2f39e1e5e331c701c487d849349e0c8bc743f059297fa680d5/social-post.gif" data-mid="245688294" border="0" src="https://freight.cargo.site/w/1000/i/546a87b54a023a2f39e1e5e331c701c487d849349e0c8bc743f059297fa680d5/social-post.gif" /> <img width="1200" height="1500" width_o="1200" height_o="1500" data-src="https://freight.cargo.site/t/original/i/f6d3adc2bb52d75ee44223e32686ed66e7eaf4671d9cbee67f2bf768f2319f9a/social-posts-right.png" data-mid="245683906" border="0" src="https://freight.cargo.site/w/1000/i/f6d3adc2bb52d75ee44223e32686ed66e7eaf4671d9cbee67f2bf768f2319f9a/social-posts-right.png" /> <img width="2560" height="3200" width_o="2560" height_o="3200" data-src="https://freight.cargo.site/t/original/i/13b133f3b24e49fb981af4a8fab47d15b68d7fd1b34ecc592d6a0de4f1a08f15/20250918_185347_9439.jpg" data-mid="245687838" border="0" src="https://freight.cargo.site/w/1000/i/13b133f3b24e49fb981af4a8fab47d15b68d7fd1b34ecc592d6a0de4f1a08f15/20250918_185347_9439.jpg" /> Event Graphics &amp; Print Materials This is not your ordinary Award ceremony. The ICAD Awards 2025 was themed around Mexican Wrestling, with Tex-Mex food trucks, Spicy Margaritas, and live wrestling in between categories.&nbsp; This gave me the opportunity to develop the visual identity with this in mind, incorporating the identity established during the entry phase into a Lucha Libre Mask and pulling in some a matallic texture with gold, silver, and bronze.&nbsp; This graphic was applied to posters, t-shirts, and used in motion pieces at the event.&nbsp; <img width="4071" height="2291" width_o="4071" height_o="2291" data-src="https://freight.cargo.site/t/original/i/3e33c813e970f7ebe9e5b0be2a84d5389a036229f4e95801bc6b1ad0334792fd/20250918_220053_3086-copy.jpg" data-mid="245687428" border="0" src="https://freight.cargo.site/w/1000/i/3e33c813e970f7ebe9e5b0be2a84d5389a036229f4e95801bc6b1ad0334792fd/20250918_220053_3086-copy.jpg" /> <img width="4800" height="2700" width_o="4800" height_o="2700" data-src="https://freight.cargo.site/t/original/i/407078f43d0f18dfaec8ff770c64d287b1225d07da3af82fc198d96de80dfc12/20250918_220619_3117-copy.jpg" data-mid="245687429" border="0" src="https://freight.cargo.site/w/1000/i/407078f43d0f18dfaec8ff770c64d287b1225d07da3af82fc198d96de80dfc12/20250918_220619_3117-copy.jpg" /> https://hnnh.cargo.site/Rost Sat, 14 Dec 2024 21:50:18 +0000 hnnhmcrtn https://hnnh.cargo.site/Rost RÓST BackgroundRecently, A European study found Ireland is the loneliest place in the EU, with a large portion of young adults feeling lonely. Communities that were previously based around the church are dying out, and more traditional communities tend to exclude people from marginalised groups or different backgrounds instead of celebrating Dublin's growing diversity. How can we utilise food to foster connections and build these new, more inclusive communities? <img width="1193" height="1193" width_o="1193" height_o="1193" data-src="https://freight.cargo.site/t/original/i/14c659725c164c40d41d14d144f0f1c0e9cc569406e3525c008948064fcac3db/Artboard-12-copy.png" data-mid="223366972" border="0" data-rotation="7.5" src="https://freight.cargo.site/w/1000/i/14c659725c164c40d41d14d144f0f1c0e9cc569406e3525c008948064fcac3db/Artboard-12-copy.png" /> <img width="4000" height="5000" width_o="4000" height_o="5000" data-src="https://freight.cargo.site/t/original/i/57feaf9b205e011726c41667c54da0df86ab1e26dbb5525bab3a3dc4ef6aba71/Bendito_Mockup-MB-Free-T_Shirt-copy.jpg" data-mid="246116020" border="0" src="https://freight.cargo.site/w/1000/i/57feaf9b205e011726c41667c54da0df86ab1e26dbb5525bab3a3dc4ef6aba71/Bendito_Mockup-MB-Free-T_Shirt-copy.jpg" /> <img width="1920" height="1190" width_o="1920" height_o="1190" data-src="https://freight.cargo.site/t/original/i/04571d2e2b4cd1418e70cf645ace2fe9cec62af77556ce63dd028fbc9c666882/Vegables-of-the-week.gif" data-mid="245692617" border="0" src="https://freight.cargo.site/w/1000/i/04571d2e2b4cd1418e70cf645ace2fe9cec62af77556ce63dd028fbc9c666882/Vegables-of-the-week.gif" /> <img width="1920" height="1190" width_o="1920" height_o="1190" data-src="https://freight.cargo.site/t/original/i/5f3cde566db31c6892f2ed925af1994f3534dee4974a0a51e772d014a61dbd2e/Main-Page.gif" data-mid="245692603" border="0" src="https://freight.cargo.site/w/1000/i/5f3cde566db31c6892f2ed925af1994f3534dee4974a0a51e772d014a61dbd2e/Main-Page.gif" /> Bring Back the Sunday Roast!Aimed at young adults living in or near Dublin city centre, RóST is a weekly pop-up restaurant in the old fruit market on Mary's Lane. Every Sunday, it serves roast dinner-style meals on long tables, so you are sitting beside strangers as well as friends and are able to integrate more into the community. Fostering ConnectionThe market building provides coverage on rainy days, but the open windows and doors also allow people to enjoy warmer weather, making it the perfect place for people be able to come and enjoy all year round. The menus have prompts and games to start conversations with new people. <img width="1200" height="1500" width_o="1200" height_o="1500" data-src="https://freight.cargo.site/t/original/i/dbd2b3f9bc5a443cfb1e92bc6ca1af6784d4050c4d4a6ea87cc2a5da26951878/image.png" data-mid="245692630" border="0" src="https://freight.cargo.site/w/1000/i/dbd2b3f9bc5a443cfb1e92bc6ca1af6784d4050c4d4a6ea87cc2a5da26951878/image.png" /> <img width="1193" height="1193" width_o="1193" height_o="1193" data-src="https://freight.cargo.site/t/original/i/2d6e29180349f7ee19fdba09da46fcaa58a10b91f850f0722564b087f364ea3d/Artboard-12-copy-3.png" data-mid="223366974" border="0" data-rotation="-30" src="https://freight.cargo.site/w/1000/i/2d6e29180349f7ee19fdba09da46fcaa58a10b91f850f0722564b087f364ea3d/Artboard-12-copy-3.png" /> https://hnnh.cargo.site/Upstarts-2025 Wed, 23 Jul 2025 21:06:10 +0000 hnnhmcrtn https://hnnh.cargo.site/Upstarts-2025 Upstarts 2025 Identity <img width="6720" height="4480" width_o="6720" height_o="4480" data-src="https://freight.cargo.site/t/original/i/08cfc65a1aefea18706ee2a54228b4aca9e2d7469878a7474164477304ca98d1/22967--255.jpg" data-mid="241502588" border="0" src="https://freight.cargo.site/w/1000/i/08cfc65a1aefea18706ee2a54228b4aca9e2d7469878a7474164477304ca98d1/22967--255.jpg" /> BackgroundICAD UPSTARTS is an upskilling programme that helps emerging creatives find their way in the advertising and design industry. It paired each participant (Upstart) up with a mentor who coaches them through six briefs given by leading Irish Agencies and Design studios. I participated in Upstarts in 2024 and redesigned the brand identity while working for ICAD in 2025 <img width="600" height="500" width_o="600" height_o="500" data-src="https://freight.cargo.site/t/original/i/d1cf0e129bfcd396307d435579ab86a54eae81bcaf37dd646c678bba28c2f8de/Upstarts-300x250-teal.gif" data-mid="236210648" border="0" data-scale="100" src="https://freight.cargo.site/w/600/i/d1cf0e129bfcd396307d435579ab86a54eae81bcaf37dd646c678bba28c2f8de/Upstarts-300x250-teal.gif" /> ConceptLooking for work in the creative industry can be confusing, and most of the time, you can feel completely all over the place. Upstarts is there to help find direction in the creative industry —&nbsp; but it is not always a linear path. This insight was what the Upstarts' identity was built around. IdentityI used a limited number of repeated arrow strings to make the identity feel grounded in momentum. The colours took some of the established ICAD brand colours and mixed in brighter tones to help the communications campaign stand out against other ICAD communications. I&nbsp; made sure the overall tone of the copy kept up the feeling of momentum <img width="1268" height="851" width_o="1268" height_o="851" data-src="https://freight.cargo.site/t/original/i/351ba86df5be28d9be12a29e9a5e0c629962486c882df8317895088aabc6c308/ICAD_ORB_CY15_05-.jpg" data-mid="236368407" border="0" src="https://freight.cargo.site/w/1000/i/351ba86df5be28d9be12a29e9a5e0c629962486c882df8317895088aabc6c308/ICAD_ORB_CY15_05-.jpg" /> <img width="4000" height="3000" width_o="4000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/2af3102f88ac4bb42c115cb3c26cbb3634ce631275d7702b12327b66025aa6e0/social-posts.png" data-mid="236395493" border="0" src="https://freight.cargo.site/w/1000/i/2af3102f88ac4bb42c115cb3c26cbb3634ce631275d7702b12327b66025aa6e0/social-posts.png" /> https://hnnh.cargo.site/Promise Sat, 14 Dec 2024 21:50:21 +0000 hnnhmcrtn https://hnnh.cargo.site/Promise Promise<img width="1998" height="1332" width_o="1998" height_o="1332" data-src="https://freight.cargo.site/t/original/i/9fcbc146d5f6bb05bb4acfcb5f81df5569556880b8562771deb1b70d757a913d/fianl.gif" data-mid="236289026" border="0" src="https://freight.cargo.site/w/1000/i/9fcbc146d5f6bb05bb4acfcb5f81df5569556880b8562771deb1b70d757a913d/fianl.gif" /> Promise is a campaign to encourage active allyship towards the LGBTQ community. At a time with increasing hate crimes and transphobic fear-mongering, performative allyship, how do you encourage people to stand up? At the parade, attendees are given a set of promises with a sticker attached to the bottom. They sign the sticker to make the promise and then get to stick it to a banner being carried in the parade. From the very first interaction, this campaign aims to get people actively involved in the parade, not just as a day out in town, but as a political statement. <img width="2380" height="1811" width_o="2380" height_o="1811" data-src="https://freight.cargo.site/t/original/i/860ab79ab9f1fede0a3811b6fb0275bd8456b2bdf82c6a848952daab0e4ccaa8/PSD_1-copy.png" data-mid="223367011" border="0" src="https://freight.cargo.site/w/1000/i/860ab79ab9f1fede0a3811b6fb0275bd8456b2bdf82c6a848952daab0e4ccaa8/PSD_1-copy.png" /> <img width="1932" height="1230" width_o="1932" height_o="1230" data-src="https://freight.cargo.site/t/original/i/23c04f1d153ee6f7361ca2aef5d83ae406cc265a41f93e9121b9eb21325c50c2/Screenshot-2024-10-08-at-11.25.23p.m_1.gif" data-mid="236288748" border="0" src="https://freight.cargo.site/w/1000/i/23c04f1d153ee6f7361ca2aef5d83ae406cc265a41f93e9121b9eb21325c50c2/Screenshot-2024-10-08-at-11.25.23p.m_1.gif" />They are given a badge or wristband to show their support, as well as a booklet with information about how to be a more active ally. There is also a website and newsletter people can sign up for, with the same list of promises. Every time someone signs up for the newsletter, they make the promise, and one of the stickers in the background gets coloured in. The physical act of signing something puts a sense of responsibility on people, and the newsletter and site become a way of keeping people who have promised in the loop of what is happening and how to get involved. <img width="4000" height="3000" width_o="4000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/50bc2c2630ec28f90b83d9c3ea3e8090c8e9969ff61578c3ab9a6a4e1fc26efc/hh.png" data-mid="223367005" border="0" data-draggable data-rotation="-12.5" src="https://freight.cargo.site/w/1000/i/50bc2c2630ec28f90b83d9c3ea3e8090c8e9969ff61578c3ab9a6a4e1fc26efc/hh.png" /> <img width="1748" height="2480" width_o="1748" height_o="2480" data-src="https://freight.cargo.site/t/original/i/05a51027a64747d04a7dc8ecfcf2f52ef4ea51d6a578fbaef93bbc12c1f4d363/leaflet_148-x-2102.jpg" data-mid="223366999" border="0" src="https://freight.cargo.site/w/1000/i/05a51027a64747d04a7dc8ecfcf2f52ef4ea51d6a578fbaef93bbc12c1f4d363/leaflet_148-x-2102.jpg" /> <img width="1718" height="1533" width_o="1718" height_o="1533" data-src="https://freight.cargo.site/t/original/i/6180b601b9c0697c60bd5966c00c22c4b79bfecbba9226ef2cad02418069b0af/Clipboard_Mockup_3-copy.png" data-mid="223367012" border="0" src="https://freight.cargo.site/w/1000/i/6180b601b9c0697c60bd5966c00c22c4b79bfecbba9226ef2cad02418069b0af/Clipboard_Mockup_3-copy.png" /> <img width="4000" height="3000" width_o="4000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/05d0800773e474ff0d88cfbf2918c0a690162584154257e98ffa1ef323e3427e/Free_Wristband_Mockup_2-copy.png" data-mid="223367008" border="0" src="https://freight.cargo.site/w/1000/i/05d0800773e474ff0d88cfbf2918c0a690162584154257e98ffa1ef323e3427e/Free_Wristband_Mockup_2-copy.png" /> <img width="4000" height="3000" width_o="4000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/a1103c20a43150a8727bea2497cf5d1a7ab032d6ead00eaaafb5a9fe252ec7f5/Circle_Sticker_Mockup_3-copy.png" data-mid="223367001" border="0" data-draggable src="https://freight.cargo.site/w/1000/i/a1103c20a43150a8727bea2497cf5d1a7ab032d6ead00eaaafb5a9fe252ec7f5/Circle_Sticker_Mockup_3-copy.png" /> https://hnnh.cargo.site/In-Movement Sat, 14 Dec 2024 21:50:19 +0000 hnnhmcrtn https://hnnh.cargo.site/In-Movement In Movement <img width="2099" height="983" width_o="2099" height_o="983" data-src="https://freight.cargo.site/t/original/i/9b9c9c826f4fc8dd141e3625e2b53d22d23721bba29f33587dab143e2cc8f5f4/Four_Wall_Advertisements_on_the_Street_Mockup-copy.jpg" data-mid="223366991" border="0" src="https://freight.cargo.site/w/1000/i/9b9c9c826f4fc8dd141e3625e2b53d22d23721bba29f33587dab143e2cc8f5f4/Four_Wall_Advertisements_on_the_Street_Mockup-copy.jpg" /> In Movement is an interactive music experience right in the centre of the city. A street orchestra plays a concert on busy pedestrian streets in four cities around the world in partnership with Jameson Irish Whiskey. Sensors collect data from the movement of people on the street which is then sent to the conductor. The conductor directs the orchestra to play in a way that mirrors the movement of the street. For example on a busy street with a lot of fast walkers, the sensors will be able to get an average speed and relay that to the composer who can adjust the tempo to match. Height on the street will affect the volume, and the areas that have denser crowds will affect which section of the orchestra is playing. The audience can change these elements by moving around the street, jumping, ducking, spreading out or crowding together. <img width="2400" height="1700" width_o="2400" height_o="1700" data-src="https://freight.cargo.site/t/original/i/8fc073c3efdd079626f19a25eb567cbec9e2b8d55a09f02b627a3788eb4245f1/Vinyl-Record-PSD-MockUp-copy.png" data-mid="223366989" border="0" src="https://freight.cargo.site/w/1000/i/8fc073c3efdd079626f19a25eb567cbec9e2b8d55a09f02b627a3788eb4245f1/Vinyl-Record-PSD-MockUp-copy.png" /> <img width="500" height="710" width_o="500" height_o="710" data-src="https://freight.cargo.site/t/original/i/4f8e9a710c222818d14bf8eead7d4f091527490e030dc0abc135bb3d0c3a08c0/Artboard-25-copy-4.png" data-mid="223366980" border="0" src="https://freight.cargo.site/w/500/i/4f8e9a710c222818d14bf8eead7d4f091527490e030dc0abc135bb3d0c3a08c0/Artboard-25-copy-4.png" /> <img width="1540" height="3280" width_o="1540" height_o="3280" data-src="https://freight.cargo.site/t/original/i/65e52929f3e916e1e88a162e8c30cf963a48359b8b3c92813c1987b6ea669199/SPOTIFY.png" data-mid="223366988" border="0" src="https://freight.cargo.site/w/1000/i/65e52929f3e916e1e88a162e8c30cf963a48359b8b3c92813c1987b6ea669199/SPOTIFY.png" /> <img width="2250" height="3000" width_o="2250" height_o="3000" data-src="https://freight.cargo.site/t/original/i/db8ff39efe96085f8c67e540328e53790f2eb05a6a60288910b45d6ec152eab4/bus-ad.jpg" data-mid="223366982" border="0" src="https://freight.cargo.site/w/1000/i/db8ff39efe96085f8c67e540328e53790f2eb05a6a60288910b45d6ec152eab4/bus-ad.jpg" />